ABOut me

a little bit about me

My Place

I live in a small village not too far from Alkmaar, The Netherlands. About 20min from the sea and roughy 40km from Amsterdam. It is the place where I live and work from home.

My Hobbies

I love running and do this 4x a week and go to the gym 2x a week. I always listen to house music everywhere. Else I like travel, gadgets, technology, documentaries and history.

My Family

I'm a single dad of 3 sons. Twins of 24 who already live on their own, and one of 17 that still lives at home. I also have a Labradoodle dog called 'Boy' of 9 years that always keeps me company.

My Faith

I am and I've been raised as a Christian and pull a lot of value from Christian faith every day. I'm also interested in other/ancient beliefs and philosophies that help people in their life journeys.

My Work

I own my own company Axello focusing on strategic consulting and business development in online video and also active as the chairman for the CDN Alliance and an advisor to start-ups.

My Being

I'm 48 years old with a life-history that made me who I am. My (2025) core values are: growth, connection, integrity, well-being and purpose. Giving a good overview of what I stand for.

WHAT DRIVES ME?

"Change is not a sprint; it is a marathon"

Launching 'I Want To Change' has been with me for a long time. Given my life's journey through childhood and the ups and downs, I've always wanted to help others but I thought I was never ready for it and never good enough. Until December 2023 where my world turned upside down when my long-term relationship suddenly came to end, and I found out I needed to change radically.

I went through a process of change with ups and downs, constantly struggling and challenging myself, and figuring out what and how to change. Figuring out what worked, and what didn't and what tools, methods and insights could help me with the change. I was fortunate I had family and friends around me that could listen and give advise and I was fortunate I could afford a psychologist, a therapist, and a personal trainer to help me along the way. But not everybody is that fortunate.

After evaluating 2024, changing rigorously for over 12 months, and setting my new goals for 2025, the idea of helping others returned with a deeper longing. 2024 had been my turning point and I was proud of the work I had done and blessed on what it all brought me. It also made me realise that so many other people are stuck at the same point I was December 2023 and don't know where to start with change and perhaps and don't have the support to pull through. That is when I knew I just had to start going and doing. Given my start-up mentality, I just started writing and building to be able to launch ' I Want To Change'.

Where this will take me, I don't know. I have a gazillion ideas for helping others to change. Time will tell. But I will pour my energy, experience, support and lessons learned into it, and I hope it will help others embrace the change I had, too. I know my change has made me a much better person, that not only serves myself but everyone around me. It wasn't easy, it wasn't quick and it has cost me a lot too, but absolutely worth it. I would not have it any other way. I would love for others to experience the same results and see them and the people around them thrive. That is what drives me.